Downy Unstopables at OMF

One Music Festival

October 20205 x Atlanta, GA

Downy Unstopables partnered with One Music Fest 2025 to launch the "Luxe Laundry Experience," featuring the new Unlimited Collection (scents No. 9, 26, 37, and 404). This activation brought high-end, long-lasting fragrances to the festival, providing attendees with a luxurious, scent-focused environment. Social media influencers partnered with Downy and the festival to promote the experience, emphasizing how the product's long-lasting scent helps combat the Atlanta heat during the outdoor event. Attendees were also given free full-size samples of the product and interact with the brand's new luxury fragrances!

This activation was part of a larger P&G initiative with Live Nation to bring various brand experiences to music festivals nationwide.

As Lead Event Producer, my responsibilities included:

• Oversee the Event Conceptualization & layout of the activation space

• Vendor Oversight & Coordination

• Run of Show Management

• Liaise with One Music Festival 

• Fabrication Vendor Management

• Brand Ambassador & Staff Oversight

• Budget Management & Reconciliation