Audi quattro Cup is one of the largest amateur golf tournaments in the world. The ask for this program was to provide a competitive and iconic atmosphere to the U.S. competition. The size of this event was unmatched with Audi of America was hosting 82 golfers representing 43 different quattro Cup teams, 21 dealer representatives, and 22 Dealer Council members for a three-day experience in Frisco, TX at the brand-new Fields Ranch Golf Course. The objective of this activation was to grow owner loyalty and EV conversion through an exclusive brand experience and a shared passion for golf. 

This 4-day, 3-night event included:

• Ground transfers utilizing the new Audi EV fleet

• Ride-and-Drive experiences

• Hospitality events including private lunches, dinners, a welcome reception, an awards reception and more
  

As event support, my role was to:

• Oversee custom fabrication & signage for various activation grounds

• Serve as main point of contact with golf course, hotel and activation locations for all production scheduling & logistics

• Partner with dealerships to ensure vehicle availability, delivery schedules, designate usage per vehicle for the duration of the event & all vehicle logistics planning